For instance, hotels can use data analytics to understand the preferences of their guests and tailor their services to meet their needs. This includes customized room temperatures, personalized menus, and recommendations for local activities and attractions based on their preferences. Personalized guest services not only enhance the guest experience but also increase guest loyalty. Hotels are also using digital concierge services to enhance guest experiences. Digital concierges are software solutions that provide guests with recommendations and advice on local attractions, restaurants, and events. These services can be accessed via mobile apps, in-room tablets, or smart speakers. Digital concierges not only enhance the guest experience but also reduce the workload of hotel staff.